Custom websites that punch above their weight

Wix, Squarespace and GoDaddy promise a website in an afternoon. What they don't tell you is that drag-and-drop templates load slowly, look generic, and leak ranking signals to Google. We've inherited dozens of these from New York businesses asking why they can't be found beyond their own name.

A custom-coded Starter Site from RIOT New York is built on the same modern stack we use for $5,000 projects. You get clean, semantic HTML, proper heading structure, server-rendered pages, fast Core Web Vitals scores, and a unique design that doesn't look like every other plumber, café or salon down the road.

Up to five fully designed pages — typically Home, About, Services, Pricing or Gallery, and Contact — wired together with clear calls to action that move visitors toward booking, calling or messaging you.

• Custom layout informed by your brand and competitors
• Logo placement, color palette and font pairing tuned for legibility
• Spam-protected contact form delivered straight to your inbox
• Embedded Google Map with directions to your New York location
• Favicon, social share preview image and meta descriptions for every page
• SSL certificate, www/non-www redirects and a basic XML sitemap

Every Starter Site ships with on-page SEO done properly: unique title tags, meta descriptions, canonical URLs, schema markup for your business, and image alt text. We optimize your homepage for "{your service} New York" style searches so you start showing up for the queries that actually drive walk-ins and phone calls.

We also set up or tidy your Google Business Profile, link it to your new site, and walk you through how to ask happy customers for reviews. That combination — fast site, clean schema, optimized profile, fresh reviews — is what moves you up the local map pack.

• Tradespeople (electricians, plumbers, builders, gardeners) replacing a Yell or Checkatrade-only presence
• Independent shops, cafés and salons in and around New York town centre
• Freelancers, photographers and consultants who need a credible portfolio
• New limited companies who need a professional first impression for clients and lenders